There are a slew of things to take into account when adding or creating a game-like environment for your site or its content. I’m going to assume that I don’t need to tell you that, before any of you determine your goals, you should do a deep competitive analysis and determine the mindset of your demographic prior to spending any real money in this direction. This topic is a bit more than 101 when it comes to the new-world marketer, as it’s making rapid changes and not a lot of it has been truly tested. Therefore, there’s not a lot of stock being placed in it but as it gets more traction, tactics and understanding the real question will be’ do you jump in before or after your competition? PLEASE NOTE: This is NOT right for everyone. If Tiffany and Co. start giving out rewards and ‘digital charm’ pendants badges I will quit my job and start building a bunker to protect myself from the insanity.

via So What Are The Rules For Gamification? – Justice Mitchell – Interactive, social media & advertising creative professional.