wo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element.

Guy Krief

The survey of over 100 marketers by marketing company Upstream aimed to uncover what marketers understood about the term “gamification” and find out the extent to which the strategy is employed by marketers in the UK.

Upstream said that while the majority didn’t understand the term, which had become a popular “buzzword”, especially in areas such as social media and mobile technology, many already had experience of applying gaming elements to their marketing campaigns.

via Two-thirds of marketers do not understand the term ‘gamification’ | News | New Media Age.