When people stand in the specially marked circle opposite the digital billboard, an Augmented Reality character magically appears and interacts with them as they watch on the big screen. Some times this concept works and others it just feels a little out of place, but here in Times Square, it’s a perfect fit and a fantastic experience. There have been some great other AR installations like this, including the National Geographic one, Lynx Angels Ambush and Forever 21.

via Disney: Augmented Reality In Times Square | Digital Buzz Blog.