TACTICS

• Unambiguous Video Proposition:
• Ensure the player controls are visible and have a fallback
• image in case it can’t play in the user’s browser.
• Encourage the sharing of video with social sharing and
• forward to a friend options.
• Use the word “video” in the subject line and highlight the
• nature of the video content in the subject line.
• Segment subscribers that have previously
• watched video or opened emails featuring video.
• Sound for auto-play videos is ‘off’ in the email by default.
• Use appropriate length video content.
• Restrict promotional videos.
• Highlight the value of video within the email copy.

Source http://www.emailmonks.com/videoemail/video-email.html

Source:Video Email Infographic