Two-thirds of marketers do not understand the term ‘gamification’ | News | New Media Age
wo-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element. Guy Krief The survey of over 100 marketers by marketing company Upstream aimed to uncover what marketers understood about the term “gamification” and find out the…